If you do not stop complaining and writing about a certain thing, what does it mean? Does it necessarily mean that you hate it, or does it mean you are that much affected by it because you love it?
It is evident by my previous posts that I’ve been having this love/hate relationship with blogging for several years now. With the way blogging and now, social media has changed in recent years, I am finding myself wanting to give up on it.
No, not quit blogging. As my recent diligence with blogging and Instagram can attest, I still have the drive to write content and share my experiences online. What I can’t stand is how it has evolved into a giant marketing tool.
As I scroll through my feed, I see beautiful pictures of people and things, often promoting a place or an item, often not disclosed. Personally, I find it off-putting that for the right price, people will willingly peddle their sponsors wares, without clear indications that it is a paid promotion.
That is not the blogging I know. The blogs I grew up reading have heart and the blogger share their recommendations for the items that they bought and tried. Now, it seems people won’t try anything unless they’re paid to do it.
Last year, I eagerly signed up to join a conference targeted for travel content creators to network with fellow creators and more importantly, connect with possible sponsors. Back then, I was hardly blogging, and I had to wonder why I was so eager to sign up.
Looking at the community of people who are going to the event and reading their comments, I am flabbergasted at how unwilling people are to pay for things nowadays. Airlines must sponsor their flights, hotel stays have to be comped.
That’s when I realized I don’t want this anymore. I’ll continue blogging and working with companies I already have a relationship with, but I will not actively seek sponsorships (never had, to be honest). And I will always, always disclose any sponsored or paid content.